Just a personal observation – I think Brian Molko of the band Placebo is totally hot, especially in lipstick:
And check out this article about makeup being marketed to men.
Holly Doss, a Los Angeles-based makeup artist with an eponymous cosmetics brand, also believes discretion is the key to introducing men to makeup.
“Most of the feedback I’ve gotten,” she says, “is that they want to buy makeup without ever having to leave their home. They don’t want to go and try anything out in ‘real life.’”
Doss, who has worked in the entertainment industry under the tutelage of celebrity makeup artist Trish McEvoy, primarily sells foundation and concealer from her unisex line to men who want to look polished, but not pretty. She says they like that they can use their fingers for a fuss-free application.